6 Great Examples of E-Commerce Chatbots Customer Service Blog from HappyFox

This proactive communication ensures transparency and allows shoppers to stay informed about their purchases. These retail bots can be integrated into websites, mobile apps, and messaging platforms, like Facebook Messenger or WhatsApp, to enable an omnichannel experience for your shoppers. They can handle simple questions, such as store opening hours or product availability, but they can also take care of more complex questions. Acting as a virtual stylist, the bot offers tailored outfit inspiration for every user. It’s a fine example of using a chatbot to create a personal online customer experience. Over 70% of chatbot conversations are expected to be with retail conversational AI systems in 2023.

• However, Epigamia’s website chatbot is a prime example of simplifying a user’s journey on a website.
• Dulux’s website is an example of how chatbots can be used to give customers a more personalised experience.
• Chatbots inform people about breaking news and recommend top stories to read.
• Speaking of assistance, customers will sometimes come to your retail business’ website in search of something undetermined.
• Before you add a chatbot to your business, it’s important to understand how this technology works.

No, Subway’s latest conversational AI hit was deployed as a Google RCS bot — a relatively new messaging platform that aims to replace traditional SMS. In both of these ways, Lego identified a need for powerful digital assistance that could provide recommendations to users based on their requirements, tastes, and preferences. Lego knew that the most efficient way of doing this was with a chatbot and thus Ralph was born. Despite all of the advancements, online shopping is still (and likely will be for the near future) a one-sided experience. None of the traditional methods of customer engagement are compatible with the eCommerce business model — but that didn’t stop Aveda from trying. Nothing is more effective at conveying the utility of conversational AI than its real-world implementations.

CGS’s 2018 Global Consumer Customer Service Survey

Spencer’s Grocery Assistant (SGA) is a groundbreaking tool crafted for WhatsApp. Developed in collaboration with Yellow.ai, this friendly bot does much more than just take orders. It transforms grocery shopping across all 160 Spencer’s stores, making it feel like you’ve got a personal shopper in your pocket. Based on your fashion preferences, Sephora’s AI, powered by Yellow.ai, guides you, engages you, and, before you know it, you’ve found the perfect product match. By following these best practices, you’ll be well-equipped to harness the power of retail bots effectively.

Customer service chatbots use AI to answer consumer inquiries and provide rapid, adequate client support 24 hours a day, seven days a week. Also, according to research, 65% of US adults know that AI creates chatbots for customer service. Today’s next-gen chatbots are software applications that utilize AI and NLP to respond to customer needs, offer desired solutions and improve customer experience by simplifying the process.

Real Life Chatbot Examples to Implement your Bot Strategy

Today, most customers would rather interact with a bot than an actual person. 60% of customers would prefer a digital assistant like a chatbot to an actual live agent. Customers would like to know when their purchases will be delivered. Chatbots could access real-time data to keep your customers in the loop about where their products are. Your ecommerce chatbot could send them a carousel of products that meet their specifications. No need for them to go through a complex process with multiple steps that would leave them frustrated and tempted to actually abandon their cart.

An eCommerce chatbot integrated with payment gateways makes sure that they don’t leave your chat window without converting. After all, conversions come down to the last stage in the journey where your customer needs to actually pay to buy. Increasing touch points during the payment process can actually drive your user to drop off mid-way. And when customers in your target market are left untouched, they eventually go to one of your competitors. Now, if you own or run an eCommerce site, you’re probably reading this to understand how an eCommerce chatbot could help you capitalise on this boom. If you have ever been inside a Sephora store, you’ve definitely been startled by the vast array of items.

Additionally, many ecommerce platforms are compatible with chatbot apps, and you can simply add them to your store without an API. For example, if you go to the fitness apparel website Gymshark, the chatbot messenger pops up, greets you, and offers help immediately. This lets customers know that the assistance is there and makes the site welcoming. If you have a store that hosts shopping appointments or other services that require reservations, a chatbot can be super useful for taking reservations. Many chatbot platforms come equipped with reservation management, or you can program a reservation function yourself.

Tasks for chatbots in E-commerce

If you need an ebook, a laptop, a TV or other electronics, you can just consult with this chatbot. Following my curiosity, I checked it out and wanted to find a laptop best suited to my needs. In the case of a laptop, I needed to specify my main usage pattern, preferred operating system, screen resolution, storage size and screen quality. It also asked about the budget and any additional features I specifically need, and at the end checked whether there are any other questions or wishes. The whole interaction was nice and simple and took only a few minutes.

The availability of developer tools and services is enabling e-commerce companies to develop their own chatbots. This has accelerated their adoption and led to a race to create better, more intuitive bots, that are easy to implement. Not to mention being capable more successful interactions with consumers. SnapTravel is regular on many top 10 lists of chatbots because it does so many things right. SnapTravel is a digital travel agency that has created an entire application inside a chatbot.

You can start by determining how you want your customers to experience your brand when they interact with you through text messaging. Once you’ve figured out what that looks like, you can start mapping out an implementation plan that will get you there. Clove’s unique approach to engaging customers through text messaging is a great example of how to build brand loyalty and drive sales. Sweetwater knows that social customer care is an important part of the business. They make a point to personalise responses to customers with actionable advice and a totally human tone. This is especially helpful when it comes to complicated or specific purchases.

An E-commerce chatbot is a fully automated conversational interface that can hold conversations with potential customers to capture and pre-qualify leads. From product recommendations to one-on-one personal shopping and customer support to order management, the use cases for ecommerce chatbot solutions are endless. Bots have proven to be game-changers in the retail industry, boosting sales by an impressive average of 67%.

Monitor brand sentiment

And nobody will have to wait long for a consultant on the hotline anymore. Online business owners can create bot scenarios with this chatbot and entice the users with their brand story. This bot analyzes the responses of users and maintains the statistics effectively. Machine learning and Artificial Intelligence technology in this chatbot work effectively for eCommerce businesses. Tackling uncommon questions is the biggest challenge for rule-based chatbots, but the HelloFresh AI chatbot tackles both repetitive and uncommon questions of customers. This successful eCommerce chatbot increases revenue by 20% – 40% when shoppers engage with it.

The predictive power of both models was similar, showing little deviation, but U&G gives alternative insights into the customers’ motivation to use “Emma” compared to the TAM. Urban Gabru, an online retailer for men’s grooming products, leveraged Limechat’s AI shopping assistant to provide a human-level buying experience. Shopify offers Shopify Inbox to ecommerce businesses hosted on the platform.

#4 Chatbot example: HDFC Bank – Help your customers with instant answers

That’s a staggering proportion of the market, suggesting that chatbots will soon become a staple of the ecommerce world. Botanalytics also allows you to measure the conversion rates of conversation goals you’ve set. For example, you can measure your bot’s purchasing completion rates. The service offers a free plan with limited reporting, a $99/month plan with conversion funnel and conversation segmentation reporting, and a $349/month plan with customized reporting.

A chatbot is a computer program that simulates conversation with human users to complete some sort of service. However, the lack of agents to attend to all tracking requests, changes in delivery, and more, has made it practically impossible to keep up. Some package delivery companies have decided to implement chatbot solutions to cater to all requests and improve the quality of the service they provide. With over 5.5 million customers in Spain, there is no wonder why Naturgy implemented a chatbot to efficiently answer all customer support requests.

You can even broadcast messages and create campaigns targeting the chatbot users based on their tastes, which are assessed through their past interactions. The bot can help customers with product questions, returns, and guide them through the shopping experience in a very engaging way. The bot also speaks multiple languages, which is important in the multilingual region.

Based on their answers, the bot would direct them to merchandise or a section of your website that fits their needs. American Eagle Outfitters uses a quiz to create personal recommendations for people interacting with the chatbot. Customer service is one of the main chatbot retail use cases because this feature makes your service team available whenever the issue arises. Sephora also offers customers the option to resolve their issues through the app, or a customer can click a button to be connected to a live person in the same chat window.

The app helps you create automated messages on live chat and makes it simple to manage customer conversations. Sephora, a prominent French beauty retailer, offers a chatbot experience through its mobile app and messaging platforms. Their chatbot provides targeted beauty advice, makeup tips, and product guidance based on customer priorities, skin type, and previous purchases. Sephora’s chatbot also integrates with augmented reality (AR) technology, allowing users to try on makeup products virtually.

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